Front Cover 1
The draft for my first front cover will have the title of the guide in big letters to attract attention and inform people what it is about, the font is easy to read and is directed towards an audience of all ages. Next to it will be the dates to show for when the guide is relevant. I will incorporate a picture of the Southbank to show to any tourists what it is. The anchorage text – “Biggest Screen in Britain” – is to tell people that the main feature will be the IMAX, using what it is most known for will help the target audience to identify the attraction. This text will be accompanied by an image of the IMAX to inform anyone who is not sure what it is. I will start this text with the ‘B’ from the BFI logo, to help showcase the institution the IMAX is with. As a tagline I will use the phrase “News from the ‘bank” because it is straight forward and will engage the audience to find out more as news is usually an important topic.
Front Cover 2
The second draft for my front cover will have the same title in big, bold letters only in a different font, this font is sophisticated and recognisable so will attract people. Again I will have the dates to show the guide’s relevance. This time the main feature is at the top of the page so it is the first thing you read after the title, by only saying “Biggest Screen” the audience will be intrigued to find out how it is the biggest screen. In this draft the main image is the London Eye, which is London and the Southbank’s most known attraction worldwide, which is great to target any tourists visiting the area. The tagline here is to do with the image to the right; it is a play on a well-known phrase, which suggests that the Southbank is where the most activities and fun is happening.
The BFI IMAX brochure I previously analysed inspired the draft for my middle page because I liked the way one side of the double spread was used to focus on one aspect. As the double spread feature is on the IMAX, I have decided to use an image of the entrance to the cinema that was taken on the outing to the Southbank in October, the image will take up the whole page with only the name of the institution to accompany it so that it is obvious but clear what is being showed. On this same page I think it will be simple but effective to play around with the name of the BFI IMAX, as they both have the letter ‘I’ in common and right next to each other when spelled out. This gave me the idea to merge the two. I think this will work well, especially because the use of the word ‘MAX’ suggests to the audience that it will be an incredible experience.
For the other side of the double spread, I will use the title mentioning the screen’s size, as it is what was used on he front cover, so this will show continuity. Underneath there will be a small amount of information about the IMAX to inform the reader but not so much that it will be visually displeasing. To show what films are showing my sub-heading will be a question so it involves the reader. I will use a brief summary of the film and the important information such as certificate and the dates it is showing.
For the design I will alternate the side on which the text is so that it will not look like too much text on one side and discourage the audience from reading the brochure.
The first draft for my back cover is very basic; I will use the same logo I made on the front cover for “The Southbank”, and use a question as I did in the middle pages to engage the audience and go on to mention how diverse the Southbank is as a general summary of what there is to offer. The layout is going to be separated so that each establishment has its own small section and means the back cover will be simple, informative and most importantly easy to read. The way I alternated what side the text was on in my middle pages I will do the same again for the same purpose – to spread everything out. I have left space to talk about the street performances you can find and to explain where the Southbank is and how to get there, this is a gimmick used in most guides. I used a uniform device between my ffront and back cover by using the tagline on both, on the back it will appear in the bottom left corner, as it is not as important as the other information. Underneath the map I will add the website for the client, which is Southbank London, because this will allow the audience with somewhere to go to with any questions they may have.
This cover is exactly like the first one only I have added colour to it and removed the information about the street performances because I will have already talked about this in the top bit and I do not want to repeat myself. So instead of having this I will fill in the space by telling the target audience how they can get to the Southbank, the main ways you can arrive there are by underground, railway, bus and the new bike hires. This will encourage the readers of the guide to want to visit even more because they will be confident on how to get there, the use of the map image also helps because if they were to get lost they know there is a point of reference they can look at.
For continuity and uniform I will use the same font and colour scheme throughout my brochure to make it look professional, I will only be using two fonts but both are easy to read; one font is for titles and sub-headings and the other is for the actual information. The colour scheme is blue and white, two bright colours that compliment each other and are visually pleasing. The background will also be a greyish-blue colour so it is not overpowering and allows the writing and images stand out.
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