Unit 1.4: Step 1 for Southbank Brochure (Front Cover)

1st Step of Brochure (Front Cover)

For my first step I added a light blue background so any spaces left between images would still blend with the front cover as a whole. I then went on to add the image I had previously chosen to use – taken on the visit to the Southbank – which was of Big Ben. After adding this picture to the cover I saw that there was still a lot of empty space that made the front cover less attractive, to solve this problem I decided to build up a collage of pictures from the Southbank to showcase some of what it has to offer.
However, I couldn’t just place the images anywhere because I had to think about the positioning of the text (the title and anchorage text), so I went on to add this in. I went with the font from my first draft because it was easily legible, and appealing to all ages. I had originally intended to have the title in the top left corner, but if I did this with the image I was using, the text would cover up Big Ben so the title had to be placed on the opposite side. I then began to play around with the colour of the text to make it stand out, but I was still using blue as a base colour for the text. I thought it would make the title more unique and eye catching if I used a contrasting effect by changing the colour within the same word and adding a block of the opposite colour behind it, this would ensure the audience would notice the title.
The anchorage text talking about the BFI IMAX was still placed at the bottom using the same font and colour and I added a soft glow to the letters so that the font would not blend into the background.
To form the collage I used a picture of a street performer dressed as Mickey Mouse to show the family appeal of the Southbank, i also decided not to use an image of the IMAX, because this way I will be able to keep the audience in suspense about it until they read about it inside.