The brochure for the BFI IMAX has a simple front cover with just one image of an upcoming film being shown at the IMAX, along with the name in big letters giving us a basic summary of what will be found inside the leaflet. Under the name there is a tagline that intrigues the audience with a unique selling point. Also on the front cover we are told what time period the information inside is for to make it easy for whoever is reading it to know whether or not the information is relevant.
The way the BFI logo is presented on the front cover gave me an idea on how to make the masthead for my own leaflet. The way the ‘IMAX’ part is rotated to be on its side, attracts attention to it meaning it is made apparent to the audience what the leaflet is about.
The middle pages are quite minimal with just enough information so that it is not overpowering and does not bore the reader. The way that one film was the focus on one side of the double spread is eye-catching and requires the audience’s attention. On the other side we are given more information about other films showing at the IMAX. Each film has a picture with a summary, certificate and date for when it’s on.
Using this format for inspiration I will use the main feature of my double spread, which is the IMAX, to take up an entire side so that you know although the entire leaflet is about the Southbank as a whole, the middle pages will be concentrating on one attraction. As the example did I will add information about the IMAX and what’s showing at the establishment on the other side, to give the reader the information that is expected from a guide.
For the back cover I looked at another example of a brochure, which was one for the Southbank Centre. I looked at this one more than the leaflet for the IMAX because on my back cover I will have to add further information about more than one place. This example is useful because there are lots of events taking place around the Southbank and this leaflet has a layout for various gigs happening. The back cover here shows where the guide is for, so I will again use my masthead along with a sub-title explaining what is going on. The back cover of the IMAX guide has a map, which I think is a good idea because my guide will be all about the Southbank and a map will help the target audience to locate everything.
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