Brochures Analysis
The brochure for the BFI IMAX has a simple front cover with just one image of an upcoming film being shown at the IMAX, along with the name in big letters giving us a basic summary of what will be found inside the leaflet. Under the name there is a tagline that intrigues the audience with a unique selling point. Also on the front cover we are told what time period the information inside is for to make it easy for whoever is reading it to know whether or not the information is relevant.
The way the BFI logo is presented on the front cover gave me an idea on how to make the masthead for my own leaflet. The way the ‘IMAX’ part is rotated to be on its side, attracts attention to it meaning it is made apparent to the audience what the leaflet is about.
The middle pages are quite minimal with just enough information so that it is not overpowering and does not bore the reader. The way that one film was the focus on one side of the double spread is eye-catching and requires the audience’s attention. On the other side we are given more information about other films showing at the IMAX. Each film has a picture with a summary, certificate and date for when it’s on.
Using this format for inspiration I will use the main feature of my double spread, which is the IMAX, to take up an entire side so that you know although the entire leaflet is about the Southbank as a whole, the middle pages will be concentrating on one attraction. As the example did I will add information about the IMAX and what’s showing at the establishment on the other side, to give the reader the information that is expected from a guide.
For the back cover I looked at another example of a brochure, which was one for the Southbank Centre. I looked at this one more than the leaflet for the IMAX because on my back cover I will have to add further information about more than one place. This example is useful because there are lots of events taking place around the Southbank and this leaflet has a layout for various gigs happening. The back cover here shows where the guide is for, so I will again use my masthead along with a sub-title explaining what is going on. The back cover of the IMAX guide has a map, which I think is a good idea because my guide will be all about the Southbank and a map will help the target audience to locate everything.
Friday, 25 February 2011
Saturday, 5 February 2011
Unit 1.3: Personal Critical Response of the Film "Despicable Me'
‘Despicable Me’ – One of a Kind
Two grand doors leading to a blinding white light, to a form of escape. Heaven or what? No, the BFI IMAX.
The IMAX is located in the centre of the Southbank, the only way to enter the futuristic pod is to take a walk on the adventurous side and travel underground. Before even setting foot in the IMAX, the audience is excited and tense by the unique form of entrance. It’s almost as if you are becoming part of your own film.
Once inside, the service is satisfactory as the process of purchasing the tickets was slow even though it was not a busy time – Friday, early afternoon. However, this is no reason to dismiss the experience because the facilities are well maintained and kept to a high standard bumping up the venues standards.
The prices were quite expensive, but worth every penny to experience a one of a kind film on Britain’s biggest screen – the height of five double-decker buses – in breath-taking clarity. The snacks are also for those who travel prepared and have learned to never climb a mountain without a credit card.
Despicable Me is the latest computer animated 3D comedy from Universal Pictures and Illumination Entertainment; it was originally released earlier this year on July 9th 2010 in the USA. The film stars many known actors in some more than unusual situations such as the loveable villain Steve Carell and the vocal talents of some comedic heroes, such as Jason Segel and Russell Brand. A great addition and unexpected meany is the well-spoken Julie Andrews. It is the first of its kind as a CGI feature produced by Universal in association with its Illumination Entertainment division.
The story follows a supervillain named Gru (Carell) – where he’s from, no-one really knows – whose plan for a grand scheme includes using three orphan girls as his pawns.
Gru’s position as the #1 villain has been taken over by newbie, Vector (Segel) and so to maintain his title, Gru will commit the greatest crime of the century. He will steal the Moon. However, in order to do this he must first obtain a shrink-ray, owned by Vector himself who keeps it in his home under absurd shark-and-moat supervision. No matter how hard he tries to break in to the villain’s lair he just can’t. Right when Gru is about to give up hope, along come three orphaned cookie-selling girls who are permitted entry into Vector’s house with ease. This puts Gru’s brain to work; he will use the girls to sneak in mini shrink-ray-stealing robots. He will do this with the help of Dr. Nefario (Brand), his in-house crazed scientist who will comply with whatever kooky invention he needs. Only Gru finds that along the way the girls’ innocent love profoundly changes his ways and this deeply perturbs Nefario and he sets out to keep Gru in check over what his true intentions are. So not only is he fighting the fact that his ice heart is melting but he is also fighting his judgemental mother (Andrews) who never thought much of his ambitions and achievements. Will Gru be able to juggle children and evil? Can he go from superbad to superdad?
Its tough being #2…not a problem for Despicable Me. The movie has been a huge success opening at number one in the US box office pulling in $56.3 million, this success made it the third biggest opening grossing for an animated film, just behind the same company’s predecessor, Shrek Forever After. On August 5th, the film crossed the $200 million mark and became the first Universal production to reach this milestone since The Bourne Ultimatum in 2007. The movie had a budget of $69 million but made an incredible gross revenue of $417,323,775.
The key to this major success was the use of a villain we will all love to…love. In an amazing turn of events the main character is a villain, we find ourselves rooting for his scheming plot and his victory. The endearing supervillain captivates the audience from the moment we set our eyes on him with his suave, cool mannerisms and we are thrown into a treacherous mind-set thinking of ways to help Gru fulfil his plan.
Being that this film was originally intended for 3D viewing it has amazing graphics and every detail has been designed to the point where we can see every freckle on Gru’s face. The attention to detail of every one of the minions is superb: individual and quirky, with a hint of children’s innocence. Although completely computer animated, nothing on the big screen oozes as unattainable – besides the stealing of the Moon. However, the graphics have unfortunately been slightly overrated as although the polarised 3D gives a better effect to the film than any other form of 3D, a criticism I would give the makers would be that making the film more realistic and vibrant was genius, there is not much that really jumps out at you to enhance the viewing experience and the film would be just as great in 2D as it is in 3D. A sure-fire let down but not to worry, this doesn’t take away from the film and it’s ability to tug on your heartstrings.
The film has many emotional scenes; the film has its fair share of cheers, tears and laughs. A favourite scene of mine was when Gru’s adopted daughters are cheated at the theme park on a game stall and are not given their prize because the aim of the game was to knock over the spaceship, which seems to be welded down. So the crafty villain uses his blast gun to completely blow up the stall and finally knock over the spaceship; with his conquest done he bellows out “KNOCKED OOOOOVER!” Cue laughs plus more crazy antics.
Now for the tears. When Nefario threatens to make Gru stay on track and remember that the girls are just their tools, he decides the best way to do this is to take away his distractions. Prepare your eyes for the welling-up you will encounter when you see Gru face a decision he and the audience never thought would happen. Will he lose the girls for good? Will he decide he’s meant to give them back to the orphanage or will he fight for them? Has Gru really changed? Just a few of the question this sentimental scene will provoke in the audience’s minds.
There are times we will love and hate more than one character as they each change their ways as the time passes and they realise what is to be done about their lives.
The ending is a cause for cheers and celebration, full of dancing, music and hilarity as we see Gru’s family come together in an eruption of colour and energy. We see his minions - still arguing - act as brothers to the girls and Gru achieve something he has been searching for all his life but never thought he would ever get in his wildest dreams.
Yes, the trailers do tease us that the animation will be the story behind a Bond-type supervillain’s battle to stay on top but are pleasantly surprised by the dedication to fatherhood. Overall the combination of the two companies has created a fantastic feel-good family film for people of all ages to enjoy and learn the true value of family. It’s worth more than even the Moon.
Despicable Me – sure to leave you with a grin on your face and a whole new outlook on villains.
Two grand doors leading to a blinding white light, to a form of escape. Heaven or what? No, the BFI IMAX.
The IMAX is located in the centre of the Southbank, the only way to enter the futuristic pod is to take a walk on the adventurous side and travel underground. Before even setting foot in the IMAX, the audience is excited and tense by the unique form of entrance. It’s almost as if you are becoming part of your own film.
Once inside, the service is satisfactory as the process of purchasing the tickets was slow even though it was not a busy time – Friday, early afternoon. However, this is no reason to dismiss the experience because the facilities are well maintained and kept to a high standard bumping up the venues standards.
The prices were quite expensive, but worth every penny to experience a one of a kind film on Britain’s biggest screen – the height of five double-decker buses – in breath-taking clarity. The snacks are also for those who travel prepared and have learned to never climb a mountain without a credit card.
Despicable Me is the latest computer animated 3D comedy from Universal Pictures and Illumination Entertainment; it was originally released earlier this year on July 9th 2010 in the USA. The film stars many known actors in some more than unusual situations such as the loveable villain Steve Carell and the vocal talents of some comedic heroes, such as Jason Segel and Russell Brand. A great addition and unexpected meany is the well-spoken Julie Andrews. It is the first of its kind as a CGI feature produced by Universal in association with its Illumination Entertainment division.
The story follows a supervillain named Gru (Carell) – where he’s from, no-one really knows – whose plan for a grand scheme includes using three orphan girls as his pawns.
Gru’s position as the #1 villain has been taken over by newbie, Vector (Segel) and so to maintain his title, Gru will commit the greatest crime of the century. He will steal the Moon. However, in order to do this he must first obtain a shrink-ray, owned by Vector himself who keeps it in his home under absurd shark-and-moat supervision. No matter how hard he tries to break in to the villain’s lair he just can’t. Right when Gru is about to give up hope, along come three orphaned cookie-selling girls who are permitted entry into Vector’s house with ease. This puts Gru’s brain to work; he will use the girls to sneak in mini shrink-ray-stealing robots. He will do this with the help of Dr. Nefario (Brand), his in-house crazed scientist who will comply with whatever kooky invention he needs. Only Gru finds that along the way the girls’ innocent love profoundly changes his ways and this deeply perturbs Nefario and he sets out to keep Gru in check over what his true intentions are. So not only is he fighting the fact that his ice heart is melting but he is also fighting his judgemental mother (Andrews) who never thought much of his ambitions and achievements. Will Gru be able to juggle children and evil? Can he go from superbad to superdad?
Its tough being #2…not a problem for Despicable Me. The movie has been a huge success opening at number one in the US box office pulling in $56.3 million, this success made it the third biggest opening grossing for an animated film, just behind the same company’s predecessor, Shrek Forever After. On August 5th, the film crossed the $200 million mark and became the first Universal production to reach this milestone since The Bourne Ultimatum in 2007. The movie had a budget of $69 million but made an incredible gross revenue of $417,323,775.
The key to this major success was the use of a villain we will all love to…love. In an amazing turn of events the main character is a villain, we find ourselves rooting for his scheming plot and his victory. The endearing supervillain captivates the audience from the moment we set our eyes on him with his suave, cool mannerisms and we are thrown into a treacherous mind-set thinking of ways to help Gru fulfil his plan.
Being that this film was originally intended for 3D viewing it has amazing graphics and every detail has been designed to the point where we can see every freckle on Gru’s face. The attention to detail of every one of the minions is superb: individual and quirky, with a hint of children’s innocence. Although completely computer animated, nothing on the big screen oozes as unattainable – besides the stealing of the Moon. However, the graphics have unfortunately been slightly overrated as although the polarised 3D gives a better effect to the film than any other form of 3D, a criticism I would give the makers would be that making the film more realistic and vibrant was genius, there is not much that really jumps out at you to enhance the viewing experience and the film would be just as great in 2D as it is in 3D. A sure-fire let down but not to worry, this doesn’t take away from the film and it’s ability to tug on your heartstrings.
The film has many emotional scenes; the film has its fair share of cheers, tears and laughs. A favourite scene of mine was when Gru’s adopted daughters are cheated at the theme park on a game stall and are not given their prize because the aim of the game was to knock over the spaceship, which seems to be welded down. So the crafty villain uses his blast gun to completely blow up the stall and finally knock over the spaceship; with his conquest done he bellows out “KNOCKED OOOOOVER!” Cue laughs plus more crazy antics.
Now for the tears. When Nefario threatens to make Gru stay on track and remember that the girls are just their tools, he decides the best way to do this is to take away his distractions. Prepare your eyes for the welling-up you will encounter when you see Gru face a decision he and the audience never thought would happen. Will he lose the girls for good? Will he decide he’s meant to give them back to the orphanage or will he fight for them? Has Gru really changed? Just a few of the question this sentimental scene will provoke in the audience’s minds.
There are times we will love and hate more than one character as they each change their ways as the time passes and they realise what is to be done about their lives.
The ending is a cause for cheers and celebration, full of dancing, music and hilarity as we see Gru’s family come together in an eruption of colour and energy. We see his minions - still arguing - act as brothers to the girls and Gru achieve something he has been searching for all his life but never thought he would ever get in his wildest dreams.
Yes, the trailers do tease us that the animation will be the story behind a Bond-type supervillain’s battle to stay on top but are pleasantly surprised by the dedication to fatherhood. Overall the combination of the two companies has created a fantastic feel-good family film for people of all ages to enjoy and learn the true value of family. It’s worth more than even the Moon.
Despicable Me – sure to leave you with a grin on your face and a whole new outlook on villains.
Unit 1.3: List of Sources for Writing a Personal Critical Response of a Film ("Despicable Me")
List of Sources
IMAX Sources
For information about the IMAX, I used:
www.bfi.org.uk
www.bfi.org.uk/whatson/bfi_imax
www.imax.com
"Despicable Me" Sources
For information about the film "Despicable Me" and inspiration on how to write a review, I used:
www.imdb.com/title/tt1323594
www.rottentomatoes.com/m/1214097-despicable_me
www.empireonline.com/reviews/review.asp?FID=136811
IMAX Sources
For information about the IMAX, I used:
www.bfi.org.uk
www.bfi.org.uk/whatson/bfi_imax
www.imax.com
"Despicable Me" Sources
For information about the film "Despicable Me" and inspiration on how to write a review, I used:
www.imdb.com/title/tt1323594
www.rottentomatoes.com/m/1214097-despicable_me
www.empireonline.com/reviews/review.asp?FID=136811
Friday, 4 February 2011
Unit 1.2: Presentation on Jobs in London in the Creative and Media Industry by Ms Dowdie
Creative and Media
An overview of the creative and media industries sector
The creative and media industries combined make one of the fastest growing sectors in the UK economy.
It can be divided into four broad sub-sectors - content, design, performing arts, and heritage and tourism. The sectors in this industry include:
• advertising
• architecture
• art and antiques
• computer and video games
• crafts
• design
• fashion design
• film and video
• music
• performing arts
• publishing
• software
• television and radio
Key drivers in the creative and media industries sector
The government aims to make the UK a global hub for the creative and media industries. Efforts have been focused on improving seven areas which drive productivity in the sector:
• education
• competition and intellectual property (IP)
• technology
• business support (including access to finance)
• diversity
• infrastructure
• evidence and analysis
The emergence of new technologies has changed the nature of market opportunities in the sector. For example, digital delivery has altered hugely the way content in the music, software, television and radio sub-sectors is supplied to consumers. New media is increasingly a key area of focus for growth.
Careers in Media
In the creative and media industries, every sector organises itself differently, but all individuals and teams share one common aim: to create successful products.
Jobs in Pre-Production
Art Director
Designer
Character Designer
Prop Designer
Background Designer
Colour Stylist
Clean Up Artist /Design Assistant
Casting Director
Casting Assistant
Jobs in Production
Assistant Director
Animation Director
Key or Lead Animator
Background Painter
Animator
Junior Animator
Key Clean Up Artist (Animation)
Assistant Animator
Lighting technician
Live mixer
Line Test Operator *
Runner *
Production Secretary
Jobs in Post-Production
Special Effects Animator
Digital Compositing Supervisor
Compositor
Checker
Editor
Editing Assistant
Other Media
Journalist
Broadcast Journalist
Presenter
Researcher
Editor
Editorial Assistant
Careers in Design
Graphic Designer
Designer
Web Designer
Web Developer
Interactive Media
Corporate Identity Designer
Editorial Designer
Multimedia Designer
Exhibition Designer
Packaging Designer
Print Designer
Product Designer
Careers in Music
Composer
Music Supervisor
Music Agent
Record producer
Artist’s Manager
Performer
Careers in Art
Drapesmaster
Art Department Coordinator
Story Board Assistant
Draughtsmen [ responsible for drawing up set design]
Graphic Artist
Set Decorator
Assistant Production Buyer
Prop Maker
Prop dresser
Prop storer
Photographer
Costume Design
Wardrobe supervisor
Defining the creative media industries
Skillset is the Sector Skills Council for Creative Media and works to raise skills levels in every sector of industry within its remit.
Skillset subdivides the creative media industries into ten sectors:
animation;
computer games;
facilities (which includes post production, studio and equipment hire, special physical effects, outside broadcast, processing laboratories, transmission, manufacture of AV equipment and other services for film and TV);
film;
interactive media;
other content creation (pop promos, corporate and commercials production);
photo imaging;
publishing (books, journals, magazines, newspapers, directories and databases, news agencies, and electronic information services);
radio; and
television.
An overview of the creative and media industries sector
The creative and media industries combined make one of the fastest growing sectors in the UK economy.
It can be divided into four broad sub-sectors - content, design, performing arts, and heritage and tourism. The sectors in this industry include:
• advertising
• architecture
• art and antiques
• computer and video games
• crafts
• design
• fashion design
• film and video
• music
• performing arts
• publishing
• software
• television and radio
Key drivers in the creative and media industries sector
The government aims to make the UK a global hub for the creative and media industries. Efforts have been focused on improving seven areas which drive productivity in the sector:
• education
• competition and intellectual property (IP)
• technology
• business support (including access to finance)
• diversity
• infrastructure
• evidence and analysis
The emergence of new technologies has changed the nature of market opportunities in the sector. For example, digital delivery has altered hugely the way content in the music, software, television and radio sub-sectors is supplied to consumers. New media is increasingly a key area of focus for growth.
Careers in Media
In the creative and media industries, every sector organises itself differently, but all individuals and teams share one common aim: to create successful products.
Jobs in Pre-Production
Art Director
Designer
Character Designer
Prop Designer
Background Designer
Colour Stylist
Clean Up Artist /Design Assistant
Casting Director
Casting Assistant
Jobs in Production
Assistant Director
Animation Director
Key or Lead Animator
Background Painter
Animator
Junior Animator
Key Clean Up Artist (Animation)
Assistant Animator
Lighting technician
Live mixer
Line Test Operator *
Runner *
Production Secretary
Jobs in Post-Production
Special Effects Animator
Digital Compositing Supervisor
Compositor
Checker
Editor
Editing Assistant
Other Media
Journalist
Broadcast Journalist
Presenter
Researcher
Editor
Editorial Assistant
Careers in Design
Graphic Designer
Designer
Web Designer
Web Developer
Interactive Media
Corporate Identity Designer
Editorial Designer
Multimedia Designer
Exhibition Designer
Packaging Designer
Print Designer
Product Designer
Careers in Music
Composer
Music Supervisor
Music Agent
Record producer
Artist’s Manager
Performer
Careers in Art
Drapesmaster
Art Department Coordinator
Story Board Assistant
Draughtsmen [ responsible for drawing up set design]
Graphic Artist
Set Decorator
Assistant Production Buyer
Prop Maker
Prop dresser
Prop storer
Photographer
Costume Design
Wardrobe supervisor
Defining the creative media industries
Skillset is the Sector Skills Council for Creative Media and works to raise skills levels in every sector of industry within its remit.
Skillset subdivides the creative media industries into ten sectors:
animation;
computer games;
facilities (which includes post production, studio and equipment hire, special physical effects, outside broadcast, processing laboratories, transmission, manufacture of AV equipment and other services for film and TV);
film;
interactive media;
other content creation (pop promos, corporate and commercials production);
photo imaging;
publishing (books, journals, magazines, newspapers, directories and databases, news agencies, and electronic information services);
radio; and
television.
Unit 1.2: Report of Employment in Creative and Media Jobs in London
Employment in Creative and Media in London
There are various types of jobs and career paths involved within the creative and media world; there are also lots of them and many opportunities to get into this type of work too. For example you can find jobs in: print media, music, performance, art etc, this means you could be a dancer, actor, singer, architect, graphic designer, journalist and many more.
There are jobs in media such as journalism; I met Paul Mardles, who is a journalist at The Observer. His job involves creating publicity for celebrities and bringing attention to certain stories. This job is print media, as the articles he writes will be printed for everyone to read.
I also met Marcel Pusey, whose job is in music; he has his own band and has produced a piece of music software, which teaches people how to use bars when creating music.
Chanelle Newman and Akala also work in the music side of the creative and media jobs. Akala is a rap artist who is managed by Chanelle. They are partners in the Hip Hop Shakespeare Company, which teaches young people about music and gives them a place where they can develop their skills.
Others I met that had jobs to do with music were Kevin Leo – a singer/song writer and Marcina Arnold – a voice coach.
As there are lots and lots of jobs in this industry and naming them all could take days, I decided to focus on a select few to give a good representation of the variety that is offered and researched them. Here are some of the jobs I researched.
Architect: To work in architecture you need to have people skills because you must be able to work closely with clients to ensure you are both happy with the designs and the final outcome. Also an architect should be prepared to work long hours, as it is a dedicated and hard-working job. Qualifications needed are a BS/ BS Honours in architecture a C+ in GCSE mathematics and English, some schools ask for maths or a science at A-level, its not always necessary to study art but you should enjoy drawing freehand and be interested in designing and making 3D models. Two A-levels or one A-level and two AS-levels will be needed. Universities you could attend are UCL, Kingston University, University of the Arts, London, University of Greenwich, and University of Southbank.
Graphic Designer: To be a graphic designer you must be confident in communicating your clients’ message with high visual impact. This type of job can include designing a wide range of products and activities, such as websites, advertising, books, magazines, exhibitions and displays, posters etc. some jobs involve working in teams, so you should be able to work with a group as well as independently. Qualifications needed are some form of HND or degree level qualification in an area of design. You need A-levels or a BTEC National and study an Art and Design foundation Diploma.
You should also have studied one of these: graphic design, 3D design, fine art, visual art, photography, and communication design. You could study at Ravensbourne and the University of the Arts, London.
Contemporary Dancer: In order to work as a dancer you must have the ability to use body language and movement to display a character, situation or concept to the audience. This type of work means that you should be able to take direction, be determined, prepared for auditions and rehearsals, have the ability to perform live, learn and use other skills such as singing and acting. Being a dancer is a demanding career and involves times of unemployment. The qualifications needed are experience in dancing and a HND or foundation degree in dance, you could study dance at Trinity Laban.
Session Musician: To be a musician you should be able to work independently and with others at live performances or recording sessions, however session musicians are not usually permanent members of a group. Musicians are determined and able to participate in concerts and recording sessions, you must be responsible with time keeping in order to practice and arrive on time to jobs or rehearsals. To be a session musician you should have sufficient ear training and versatility because you may have to perform in various settings. You should have four passes at GCSE level, an A-level in Music/Music Technology and/or Performing Arts, or a National Diploma in a relevant subject (Music, Performing Arts, etc), a degree in music at university, and experience is always a bonus. You could study music at the University of Westminster, and the Royal Academy of Music.
Journalist: To be a journalist you should be able to write articles and features for a variety of periodicals. Such as consumer magazines, business journals and trade publications. Journalists should be able to meet deadlines for submitting work, have knowledge of concise writing styles needed for the internet (online magazines), be able to do research for a particular story, feel confident interviewing people, prepared to work for almost no money when starting out and you must also be persistent. Qualifications needed to be a journalist are a HND or degree in journalism or English, a good grade at GCSE English, an A-level in English or Journalism. You should also have a talent for creative writing.
Actor: To be an actor you should be able to cope with the varying forms of work; from live stage performances of classics and community theatre, to soap operas, radio work and film parts. An actor could also be asked to teach or train others as well as provide entertainment. You must also be determined, persistent and prepared for auditions and/or rehearsals, and you should know it is very competitive so there will be times of unemployment. There is no set way of becoming an actor but qualifications that help are a degree in drama or an HND in performing arts as these can improve your chances of being cast and following this career path.
Overall I have learned a lot about creative and media jobs and how wide the range of jobs extends to. Some of the things I have learned is that architecture is a creative and media job because it is creative and contributes a form of design. I also did not know that there was a university that specialises in music and dance so close to my local area, such as Trinity Laban in Greenwich. Something else is that before this research, I didn’t know that journalism was part of creative and media. I now know that because it is media and involves being creative in your writing and how you present your research and articles.
The most important thing I have learned is that this industry is very competitive and that although there are many jobs in London it is still hard to get into these types of careers and so you must be persistent, dedicate and it would help tremendously if you have the right qualifications and experience for the type of job you are after.
There are various types of jobs and career paths involved within the creative and media world; there are also lots of them and many opportunities to get into this type of work too. For example you can find jobs in: print media, music, performance, art etc, this means you could be a dancer, actor, singer, architect, graphic designer, journalist and many more.
There are jobs in media such as journalism; I met Paul Mardles, who is a journalist at The Observer. His job involves creating publicity for celebrities and bringing attention to certain stories. This job is print media, as the articles he writes will be printed for everyone to read.
I also met Marcel Pusey, whose job is in music; he has his own band and has produced a piece of music software, which teaches people how to use bars when creating music.
Chanelle Newman and Akala also work in the music side of the creative and media jobs. Akala is a rap artist who is managed by Chanelle. They are partners in the Hip Hop Shakespeare Company, which teaches young people about music and gives them a place where they can develop their skills.
Others I met that had jobs to do with music were Kevin Leo – a singer/song writer and Marcina Arnold – a voice coach.
As there are lots and lots of jobs in this industry and naming them all could take days, I decided to focus on a select few to give a good representation of the variety that is offered and researched them. Here are some of the jobs I researched.
Architect: To work in architecture you need to have people skills because you must be able to work closely with clients to ensure you are both happy with the designs and the final outcome. Also an architect should be prepared to work long hours, as it is a dedicated and hard-working job. Qualifications needed are a BS/ BS Honours in architecture a C+ in GCSE mathematics and English, some schools ask for maths or a science at A-level, its not always necessary to study art but you should enjoy drawing freehand and be interested in designing and making 3D models. Two A-levels or one A-level and two AS-levels will be needed. Universities you could attend are UCL, Kingston University, University of the Arts, London, University of Greenwich, and University of Southbank.
Graphic Designer: To be a graphic designer you must be confident in communicating your clients’ message with high visual impact. This type of job can include designing a wide range of products and activities, such as websites, advertising, books, magazines, exhibitions and displays, posters etc. some jobs involve working in teams, so you should be able to work with a group as well as independently. Qualifications needed are some form of HND or degree level qualification in an area of design. You need A-levels or a BTEC National and study an Art and Design foundation Diploma.
You should also have studied one of these: graphic design, 3D design, fine art, visual art, photography, and communication design. You could study at Ravensbourne and the University of the Arts, London.
Contemporary Dancer: In order to work as a dancer you must have the ability to use body language and movement to display a character, situation or concept to the audience. This type of work means that you should be able to take direction, be determined, prepared for auditions and rehearsals, have the ability to perform live, learn and use other skills such as singing and acting. Being a dancer is a demanding career and involves times of unemployment. The qualifications needed are experience in dancing and a HND or foundation degree in dance, you could study dance at Trinity Laban.
Session Musician: To be a musician you should be able to work independently and with others at live performances or recording sessions, however session musicians are not usually permanent members of a group. Musicians are determined and able to participate in concerts and recording sessions, you must be responsible with time keeping in order to practice and arrive on time to jobs or rehearsals. To be a session musician you should have sufficient ear training and versatility because you may have to perform in various settings. You should have four passes at GCSE level, an A-level in Music/Music Technology and/or Performing Arts, or a National Diploma in a relevant subject (Music, Performing Arts, etc), a degree in music at university, and experience is always a bonus. You could study music at the University of Westminster, and the Royal Academy of Music.
Journalist: To be a journalist you should be able to write articles and features for a variety of periodicals. Such as consumer magazines, business journals and trade publications. Journalists should be able to meet deadlines for submitting work, have knowledge of concise writing styles needed for the internet (online magazines), be able to do research for a particular story, feel confident interviewing people, prepared to work for almost no money when starting out and you must also be persistent. Qualifications needed to be a journalist are a HND or degree in journalism or English, a good grade at GCSE English, an A-level in English or Journalism. You should also have a talent for creative writing.
Actor: To be an actor you should be able to cope with the varying forms of work; from live stage performances of classics and community theatre, to soap operas, radio work and film parts. An actor could also be asked to teach or train others as well as provide entertainment. You must also be determined, persistent and prepared for auditions and/or rehearsals, and you should know it is very competitive so there will be times of unemployment. There is no set way of becoming an actor but qualifications that help are a degree in drama or an HND in performing arts as these can improve your chances of being cast and following this career path.
Overall I have learned a lot about creative and media jobs and how wide the range of jobs extends to. Some of the things I have learned is that architecture is a creative and media job because it is creative and contributes a form of design. I also did not know that there was a university that specialises in music and dance so close to my local area, such as Trinity Laban in Greenwich. Something else is that before this research, I didn’t know that journalism was part of creative and media. I now know that because it is media and involves being creative in your writing and how you present your research and articles.
The most important thing I have learned is that this industry is very competitive and that although there are many jobs in London it is still hard to get into these types of careers and so you must be persistent, dedicate and it would help tremendously if you have the right qualifications and experience for the type of job you are after.
Unit 1.2: Primary Research of Roles in Creative and Media Jobs
Case Studies
Here is some primary research I did about jobs in the Creative and Media scene, this is primary research because these are people I have met and have told me about their different jobs.
Paul Mardles: Journalist
• Works for The Observer as a subeditor, reviewing art and culture and has been there for almost 6 years. He started his music journalism career at a music magazine called ‘Sound’, which no longer exists.
• To prepare for his work he has to always do as much research as possible and should back up the research with other sources.
• To be successful he must meet deadlines as lateness is not tolerated, you will get one warning and that is it.
• The job can be frustrating sometimes, as although someone may lead an interesting life they don’t always allow that to come across in the interview, especially if they are not very talkative.
• To be a good journalist you need to be able to string sentences together, see things others can’t, be generally interested in the person you’re interviewing, read a lot and have a feel for how words work on the page.
• He had to be persistent without being rude in order to get his foot in the door and had to be prepared to work for nothing for a while.
Marcel Pusey: Bassistry + O-Generator Producer
• He has a band called Bassistry but also came up with the O-Generator software, which is used to teach people how bars in music work.
• He has his own company.
• His software can sell for £300 but could only take £4 to make each unit.
• The job of making the software was long and hard; it took 5-6 years to make.
• Queen and the first gig he went to inspired Pusey, his first gig was Def Leopard and he described it as mesmerizing.
Chanelle Newman (Sony) + Akala (Rap Artist): Hip Hop Shakespeare Company
• Chanelle is Akala’s manager but is also his partner as they both have their own company, which is called the Hip Hop Shakespeare Company.
• As well as being a rap artist Akala’s company teaches young people about music and gives them a healthy environment in which to develop their musical skills.
• It pays better if you take the time to do it yourself, if you cope with it all and take your time and are dedicated to it.
• Quincy Jones and Jimmy Hendrix inspired Akala to go into music.
Kevin Leo: Song Writer
• Kevin Leo is a vocal trainer and songwriter
• Worked with such artists as JLS and the Sugababes
• He is happy with what he does but says he has to work long and short hours depending on the client he is with at the time
Marcina Arnold: Voice Coach
• Marcina Arnold is a London based singer/song writer/percussionist
• When she visited we were involved in a task where we sang a blues song.
Here is some primary research I did about jobs in the Creative and Media scene, this is primary research because these are people I have met and have told me about their different jobs.
Paul Mardles: Journalist
• Works for The Observer as a subeditor, reviewing art and culture and has been there for almost 6 years. He started his music journalism career at a music magazine called ‘Sound’, which no longer exists.
• To prepare for his work he has to always do as much research as possible and should back up the research with other sources.
• To be successful he must meet deadlines as lateness is not tolerated, you will get one warning and that is it.
• The job can be frustrating sometimes, as although someone may lead an interesting life they don’t always allow that to come across in the interview, especially if they are not very talkative.
• To be a good journalist you need to be able to string sentences together, see things others can’t, be generally interested in the person you’re interviewing, read a lot and have a feel for how words work on the page.
• He had to be persistent without being rude in order to get his foot in the door and had to be prepared to work for nothing for a while.
Marcel Pusey: Bassistry + O-Generator Producer
• He has a band called Bassistry but also came up with the O-Generator software, which is used to teach people how bars in music work.
• He has his own company.
• His software can sell for £300 but could only take £4 to make each unit.
• The job of making the software was long and hard; it took 5-6 years to make.
• Queen and the first gig he went to inspired Pusey, his first gig was Def Leopard and he described it as mesmerizing.
Chanelle Newman (Sony) + Akala (Rap Artist): Hip Hop Shakespeare Company
• Chanelle is Akala’s manager but is also his partner as they both have their own company, which is called the Hip Hop Shakespeare Company.
• As well as being a rap artist Akala’s company teaches young people about music and gives them a healthy environment in which to develop their musical skills.
• It pays better if you take the time to do it yourself, if you cope with it all and take your time and are dedicated to it.
• Quincy Jones and Jimmy Hendrix inspired Akala to go into music.
Kevin Leo: Song Writer
• Kevin Leo is a vocal trainer and songwriter
• Worked with such artists as JLS and the Sugababes
• He is happy with what he does but says he has to work long and short hours depending on the client he is with at the time
Marcina Arnold: Voice Coach
• Marcina Arnold is a London based singer/song writer/percussionist
• When she visited we were involved in a task where we sang a blues song.
Unit 1.2: Research of Jobs and Requirements in the Creative and Media Sector in London
Creative and Media Jobs in London
Architect:
Architects design new buildings, make alterations to existing buildings, they also advise on the restoration of old buildings. They can work on individual buildings or on large development schemes. The usual workweek is 9am-5pm from Monday to Friday and usually office-based but time is spent visiting clients and the sites. Salaries range from around £25,000 a year up to £100,000, sometimes more for partners and directors.
Architects must work closely with their clients to ensure the projected designs are what is needed, functional, safe and economical. They can also be responsible for the design of the landscape surrounding the buildings.
A firm where I could work at if I were to become an architect located in London is Brisac Gonzalez Architecture at 179-181 Bermondsey Street in Southwark. They are currently working on projects in the UK, France, Russia and the Middle East, although they are based in Southwark.
The qualifications needed to be an architect are BS/ BS Honours in architecture a C+ in GCSE mathematics and English, some schools ask for maths or a science at A-level, not always necessary to study art but should enjoy drawing freehand and be interested in designing and making 3D models. Need two A-levels or one A-level and two AS-levels.
Universities you could attend are UCL, Kingston University, University of the Arts, London, University of Greenwich, and University of Southbank.
Graphic Designer:
Graphic designers produce design solutions to communicate their client’s message with high visual impact. These solutions are used for a wide range of products and activities, such as websites, advertising, books, magazines, exhibitions and displays, posters etc. A typical starting salary is £14,00 to £22,000, however salaries can vary depending on the sector of employment, location, and experience. Working hours are usually 37 hours a week, graphic designers usually work in communal studios because some jobs involve working in teams.
Graphic designers work to a brief agreed by their client or account manager, developing creative ideas and concepts using suitable media and a style that meets the client’s brief. They must meet deadlines and could spend long periods of time sat at a computer.
A firm/company located where you could work after study is IPC Media Headquarters located at 110 Southwark Street in London. This is a very famous media firm, they design lots of magazines, such as Nuts, NME, Now and Marie Claire.
The qualifications needed to be a graphic designer are some form of HND or degree level qualification in an area of design. You need A-levels or a BTEC National and study an Art and Design foundation Diploma. Also have studied one of these: graphic design, 3D design, fine art, visual art, photography, and communication design.
You could study at the University of the Arts, London, and Ravensbourne.
Contemporary Dancer:
Dancers use movement, gesture and body language to portray a character, situation or concept to an audience. This normally means interpreting the work of a choreographer, although it could be improvised. Dancing is a competitive and physically demanding career, it often involves times of unemployment.
To be a dancer you must be determined, prepared for and attending auditions and casting sessions, prepared to rehearse and exercise, be able to perform live, learn and use other skills such as singing and acting.
Qualifications needed to be a dancer are experience in dancing and a HND or foundation degree in dance. You could study dance at Trinity Laban.
To work as a dancer you could audition to be in West End musicals or go freelance.
Session Musician:
Session musicians are instrumentalists and vocal performers, who are available to work with others at live performances or recording sessions. These musicians are not usually permanent members of a group and do not often get famous as soloists or bandleaders.
Musicians must be determined, able to participate in concerts and recording sessions, they must be responsible with their time in order to practice and arrive on time to rehearsals. Maintain their instrument and/or voice in good condition and also able to learn new pieces of music to extend their repertoire.
To be a session musician you should have sufficient ear training and versatility because you may have to perform in various settings. You should have four passes at GCSE level, an A-level in Music/Music Technology and/or Performing Arts, or a National Diploma in a relevant subject (Music, Performing Arts, etc), a degree in music at university, and experience is always a bonus. You could study music at the University of Westminster, and the Royal Academy of Music.
Session musicians usually work freelance and may have a manager to help them book gigs and jobs with recording artists who are recording backing tracks.
Journalist:
A magazine journalist researches and writes articles and features for a variety of periodicals, such as, consumer magazines, business journals and trade publications. As a magazine journalist you could cover writing, sub-editing and designing.
Journalists should be able to meet deadlines for submitting work, have knowledge of concise writing styles needed for the internet (online magazines), be able to do research for a particular story, feel confident interviewing people, prepared to work for almost no money when starting out and you must also be persistent.
Qualifications needed to be a journalist are a HND or degree in journalism or English, a good grade at GCSE English, an A-level in English or Journalism. You could also have a talent for creative writing.
If I were to work as a journalist I could work for various magazines such as Look magazine, this would be about fashion journalism and targeted towards women.
Actor:
An actor uses speech, body language and movement to communicate a character and situation. This usually means interpreting the work of a writer under the instruction and support of a director, however there are some times when an actor will have to improvise the reactions of a character to a situation. Acting is a tough career and can include times of unemployment.
To be an actor you should be able to cope with the varying forms of work; from live stage performances of classics and community theatre, to soap operas, radio work and film parts. An actor could also be asked to teach or train others as well as provide entertainment. You must also be determined, persistent and prepared for auditions and/or rehearsals.
There is no set way of becoming an actor but qualifications that help are a degree in drama or an HND in performing arts as these can improve your chances of being cast and following this career path.
For work as an actor you can work with commercial theatre companies as they produce plays or musicals, usually running for a long time in the West End, as well as tours. There is also work with small companies on tight budgets.
The information I used in this research was gathered from www.prospects.ac.uk/index.htm
Architect:
Architects design new buildings, make alterations to existing buildings, they also advise on the restoration of old buildings. They can work on individual buildings or on large development schemes. The usual workweek is 9am-5pm from Monday to Friday and usually office-based but time is spent visiting clients and the sites. Salaries range from around £25,000 a year up to £100,000, sometimes more for partners and directors.
Architects must work closely with their clients to ensure the projected designs are what is needed, functional, safe and economical. They can also be responsible for the design of the landscape surrounding the buildings.
A firm where I could work at if I were to become an architect located in London is Brisac Gonzalez Architecture at 179-181 Bermondsey Street in Southwark. They are currently working on projects in the UK, France, Russia and the Middle East, although they are based in Southwark.
The qualifications needed to be an architect are BS/ BS Honours in architecture a C+ in GCSE mathematics and English, some schools ask for maths or a science at A-level, not always necessary to study art but should enjoy drawing freehand and be interested in designing and making 3D models. Need two A-levels or one A-level and two AS-levels.
Universities you could attend are UCL, Kingston University, University of the Arts, London, University of Greenwich, and University of Southbank.
Graphic Designer:
Graphic designers produce design solutions to communicate their client’s message with high visual impact. These solutions are used for a wide range of products and activities, such as websites, advertising, books, magazines, exhibitions and displays, posters etc. A typical starting salary is £14,00 to £22,000, however salaries can vary depending on the sector of employment, location, and experience. Working hours are usually 37 hours a week, graphic designers usually work in communal studios because some jobs involve working in teams.
Graphic designers work to a brief agreed by their client or account manager, developing creative ideas and concepts using suitable media and a style that meets the client’s brief. They must meet deadlines and could spend long periods of time sat at a computer.
A firm/company located where you could work after study is IPC Media Headquarters located at 110 Southwark Street in London. This is a very famous media firm, they design lots of magazines, such as Nuts, NME, Now and Marie Claire.
The qualifications needed to be a graphic designer are some form of HND or degree level qualification in an area of design. You need A-levels or a BTEC National and study an Art and Design foundation Diploma. Also have studied one of these: graphic design, 3D design, fine art, visual art, photography, and communication design.
You could study at the University of the Arts, London, and Ravensbourne.
Contemporary Dancer:
Dancers use movement, gesture and body language to portray a character, situation or concept to an audience. This normally means interpreting the work of a choreographer, although it could be improvised. Dancing is a competitive and physically demanding career, it often involves times of unemployment.
To be a dancer you must be determined, prepared for and attending auditions and casting sessions, prepared to rehearse and exercise, be able to perform live, learn and use other skills such as singing and acting.
Qualifications needed to be a dancer are experience in dancing and a HND or foundation degree in dance. You could study dance at Trinity Laban.
To work as a dancer you could audition to be in West End musicals or go freelance.
Session Musician:
Session musicians are instrumentalists and vocal performers, who are available to work with others at live performances or recording sessions. These musicians are not usually permanent members of a group and do not often get famous as soloists or bandleaders.
Musicians must be determined, able to participate in concerts and recording sessions, they must be responsible with their time in order to practice and arrive on time to rehearsals. Maintain their instrument and/or voice in good condition and also able to learn new pieces of music to extend their repertoire.
To be a session musician you should have sufficient ear training and versatility because you may have to perform in various settings. You should have four passes at GCSE level, an A-level in Music/Music Technology and/or Performing Arts, or a National Diploma in a relevant subject (Music, Performing Arts, etc), a degree in music at university, and experience is always a bonus. You could study music at the University of Westminster, and the Royal Academy of Music.
Session musicians usually work freelance and may have a manager to help them book gigs and jobs with recording artists who are recording backing tracks.
Journalist:
A magazine journalist researches and writes articles and features for a variety of periodicals, such as, consumer magazines, business journals and trade publications. As a magazine journalist you could cover writing, sub-editing and designing.
Journalists should be able to meet deadlines for submitting work, have knowledge of concise writing styles needed for the internet (online magazines), be able to do research for a particular story, feel confident interviewing people, prepared to work for almost no money when starting out and you must also be persistent.
Qualifications needed to be a journalist are a HND or degree in journalism or English, a good grade at GCSE English, an A-level in English or Journalism. You could also have a talent for creative writing.
If I were to work as a journalist I could work for various magazines such as Look magazine, this would be about fashion journalism and targeted towards women.
Actor:
An actor uses speech, body language and movement to communicate a character and situation. This usually means interpreting the work of a writer under the instruction and support of a director, however there are some times when an actor will have to improvise the reactions of a character to a situation. Acting is a tough career and can include times of unemployment.
To be an actor you should be able to cope with the varying forms of work; from live stage performances of classics and community theatre, to soap operas, radio work and film parts. An actor could also be asked to teach or train others as well as provide entertainment. You must also be determined, persistent and prepared for auditions and/or rehearsals.
There is no set way of becoming an actor but qualifications that help are a degree in drama or an HND in performing arts as these can improve your chances of being cast and following this career path.
For work as an actor you can work with commercial theatre companies as they produce plays or musicals, usually running for a long time in the West End, as well as tours. There is also work with small companies on tight budgets.
The information I used in this research was gathered from www.prospects.ac.uk/index.htm
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